Branding Projects
A selection of brand identities where strategy, character, and flexible visual systems come together.
Te Rifas
Te Rifas is a betting platform created to move beyond the visual clichés of the category. The identity needed to feel exciting, confident, and accessible — and be recognizable at a glance.
I designed the complete visual identity, from a custom logotype to a flexible graphic system. Expressive typography, a bold color palette, and playful iconography create a brand that stays consistent across digital products, campaigns, apparel, and promotional materials.
DODO Films
DODO is an independent film studio that wanted to step away from familiar cinematic symbols and build a more timeless, expressive identity.
I built the brand around a cat and a crow, using handcrafted illustration, rich textures, custom typography, and a restrained palette. The result is a warm, distinctive system that carries the same personality across digital platforms, print, and merchandise.
Coyotito
Coyotito is a handmade crafts brand shaped by storytelling and emotional connection. The goal was to feel genuinely handcrafted without relying on the visual clichés often associated with artisan products.
Inspired by a playful Spanish pun, I created a sleepy coyote as the brand’s signature. Custom typography, hand-drawn illustration, a soft palette, and organic textures bring warmth and authenticity to packaging, merchandise, digital content, and print.
