Branding Projects

Te Rifas

Te Rifas is a betting platform seeking to break away from the visual clichés of the industry. The objective was to build an identity that people could recognize at a glance while communicating excitement, confidence, and accessibility.

My role involved designing the complete visual identity, from the custom logotype to the supporting graphic system. By combining expressive typography, a bold color palette, and playful iconography, I created a scalable and versatile brand system that performs consistently across digital products, marketing campaigns, apparel, and promotional materials.

DODO Films

DODO is an independent film studio seeking to differentiate itself from the stereotypical aesthetics of the film industry, avoiding traditional cinematic symbols in favor of a more timeless and expressive identity.

My role was to develop the complete branding system, with the cat and the crow serving as the foundation of the brand narrative. Inspired by hand-crafted illustration, I incorporated rich textures, custom typography, and a restrained color palette to create an identity with warmth, depth, and strong visual recognition. The system was designed to be flexible across digital platforms, printed materials, and branded merchandise while maintaining a consistent and recognizable personality.

Coyotito

Coyotito is a branding project for a handmade crafts business centered around storytelling and emotional connection. The goal was to create a brand that felt genuinely handcrafted while avoiding the generic visual language often associated with artisan products.

Inspired by a playful Spanish pun, I designed a complete visual identity featuring a charming sleepy coyote as the brand’s signature element. Through custom typography, hand-drawn illustration, a soft color palette, and subtle organic textures, I created a cohesive visual system that reinforces the brand’s warmth and authenticity. The identity was designed to be flexible across packaging, merchandise, digital content, and print while ensuring instant recognition and a consistent brand experience.